WhatsApp-ening in India’s measles-rubella vaccine campaign? ☺️☺️☺️

It’s a Saturday night  and my phone memory is full again. Another 53 messages have come through from Uttarkhand, and then 37 more from Telangana. Scrolling through them is a rainbow of colour and activity with the bright clothes of women health workers blurring as my finger scrolls with the red and white dots of the campaign materials. My finger pauses on an image. A pharmacist has drawn an impressive cartoon of a family with a message about the campaign in the local language, Pahari. Already the cartoon has gone viral on local WhatsApp groups. As materials in the various…

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by · Thursday, 10 August 2017 · India